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AB Tasty

Testing plus personalisation: show a different page to a different audience, not just variant A and variant B, and release changes behind a switch.

updated 16 Aug·Web and feature experimentation, personalisation, e-merchandising·abtasty.com

When does AB Tasty fit?

Same owner as VWO since the two joined forces in 2026, and the slots overlap. AB Tasty leans personalisation and merchandising, VWO leans research into why a page loses people.

Can an AI assistant drive AB Tasty?

Reads onlyLocal setupchecked 16 Aug

Partly. An assistant can connect to AB Tasty and read from it, but it cannot change anything. It reads what a visitor would be served and nothing else. The assistant cannot create an experiment, cannot start or stop one, and cannot write a variation. It runs locally over npx rather than as a hosted server, so there is no connector to sign in to.

Set up the AB Tasty MCP serverLocal MCP server, npx @abtasty/mcp-server, environment ID and API key
Taggeda/b testingpersonalisationvisual editorfeature flags

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