About
One person, publishing what already works.
The AI Web is the working set of stacks, skills, prompts and playbooks behind the websites I build and run. Publishing it is a byproduct of the job, which is why it can stay free and why it keeps growing.
Margus Veeber
Head of Web · Founder · Host
I lead the web org at Pipedrive, a sales CRM used by more than 100,000 businesses, and I have run VeeberMedia as my own studio since 2015. Ten years of client and product work before that, from early stage to enterprise. These days most of my own web work runs through AI tools, which is where everything on this site comes from.
- Day job
- Head of Web at Pipedrive
- Studio
- VeeberMedia, since 2015
- Podcast
- Web Unpacked, host
- Based
- Near Munich, Germany
Where the shelf stands today
50
Entries published
0
Sponsor slots running
0
Paywalls, ever
The library opened in August 2026 and grows every week. Traffic numbers get published on the sponsor page as soon as the analytics dashboard is public, and stay public after that.
What goes in, what stays out
Used before it is published
Nothing goes in that has not run on a real project with real visitors. Tried once in a sandbox does not count. That rule is slow, and it is the only reason to trust the shelf.
Plain language first
Every entry opens with a paragraph a marketer or founder can read without a glossary. The technical detail comes second, the block you paste comes third. Nobody has to be an engineer to use this.
Sponsors, never ads
Ten fixed slots, booked for 30 days, 3 months or 6 months, each one manually approved for relevance before any money moves. No tracking pixels, no retargeting, no pay-to-rank. A sponsor buys placement, never a place in the library.
Free, permanently
No account, no paywall, no gated download. If an entry is here, you can copy it and go.
Advisory work buys nothing here
I take a small number of fractional web engagements through VeeberMedia, and everything I use on them is published here for free. A client does not get an entry, a better placement or a mention. Verdicts are written from what shipped on real projects, and the only thing on this site that is for sale is the ten sponsor slots.
Can I use this at work?
Yes. Everything you copy from here is free to use in your own work, paid work included, with no attribution required. The written entries around those blocks stay ours, and can be quoted with a link rather than republished. The one thing off limits is repackaging what is here into a product you sell.
What you copy
Skill files, prompts, MCP configs, code blocks. Take them, change them, ship them in client work or at your job. Nothing to sign.
What stays ours
The written entries and articles, copyright VeeberMedia. Quote a paragraph with a link to the page. No republishing in full or in bulk.
AI assistants
Read it, summarise it, cite it with a link. That is why the crawlers are allowed in. Reproducing an entry whole in place of a link is not.
The same terms, machine-readable and with every entry indexed under them, are at llms.txt.
Start with the stack
What to build the site on, with a verdict on each one and when it is the right pick.
Put your product in the rails
Ten slots, seen on every page by people deciding how to build their next website. 10 open right now.
Have it done with you
I work with a few teams a year as fractional Head of Web: the strategy, the playbooks above, and the site itself. Three months minimum, at VeeberMedia.