The AI Web
Sponsor

Author

Margus Veeber

Margus Veeber

Head of Web at Pipedrive · Founder, VeeberMedia · Host, Web Unpacked

LinkedInYouTubeVeeberMediaEmail

I lead the web org at Pipedrive, a sales CRM used by more than 100,000 businesses, and I have run VeeberMedia as my own studio since 2015. Ten years of client and product work before that, from early stage to enterprise.

Everything on this shelf comes out of that work. The stacks are the ones I pick when a site actually has to ship, the skills are the ones running in my own repos, and the prompts are the ones that survived a project with visitors on it. Nothing gets published here that I have not run myself.

I host Web Unpacked, a podcast about how web teams really operate, and I post on LinkedIn most weeks about what is changing in web work now that AI does a share of it. Based near Munich, writing in English for a global audience.

Roles

Pipedrive logoPipedriveHead of Web2021 - nowVeeberMedia logoVeeberMediaFounder2015 - nowWeb Unpacked logoWeb UnpackedHostongoing

Near Munich, Germany · writing in English, globally

Where the entries come from

The house rule is that nothing is published until it has run on a real project with real visitors. These are the projects.

The web org at Pipedrive logoThe web org at Pipedriveday job

A marketing site at global SaaS scale, where a bad call costs real pipeline. Migrations, performance work, and how a web team is run come from here.

Four sites of my own logoFour sites of my ownNext.js · Vercel

All four run on the stack this library recommends, and I moved every one of them there myself. When an entry says a tool holds up, it is holding up on these.

VeeberMediaSaaS-WeltSelgeTemplate-Welt
Other people's sitesaudits · advisory

Web growth audits and a small number of advisor engagements. Nothing sharpens a checklist like reviewing a site you did not build.

Web Unpacked logoWeb Unpackedpodcast

Conversations with the people running web at other companies. Half the team stacks on this site start as a question I asked on the show.

Writes about

Web strategyConversion optimizationSEO and AEOSite migrationsClaude CodeAI tooling for the webHeadless CMSWeb team operations

Published on The AI Web

1 post

Plus every one of the 50 entries in the library, which he writes and tests himself.

3 September 2026·6 min

“Give it more context” means three different things

The most common piece of AI advice is right and too vague to act on. Splitting context into how you want the work done, what is true today, and what stays true is what makes it usable.

How the shelf works

What goes in, what stays out, and why the whole thing is free.

Start with the stack

The tools he picks when a site has to ship, with a verdict on each one.