The shortlist for your job: what to build on, what to automate, what to connect.

A Head of Web is accountable for a site other people change daily, so the stack is picked for control rather than speed. That means every change reviewed before it ships, content that outlives any one design, deploys that can be rolled back, and an assistant wired into all three.

A founder picks for independence first. The site has to go up this week, be editable by you at midnight without asking anyone, and still be worth handing to the first marketer you hire. That rules out most of what a larger web team would choose, and rules in a few things they would not.

A Head of Growth owns a number, not a website. The site belongs to somebody else, so the stack is picked for what can be changed without waiting on a release: a testing tool that runs on the live page, analytics that answer the question directly, and a written record of what has already been tried.

A VP of Marketing is choosing what a team will live in, not what to use this afternoon. The right pick is the one a marketer can operate without a developer, that a new hire learns in a week, and that does not have to be replaced the next time the brand changes.

A marketer is writing the page, building it and shipping it, usually against a date. The stack is picked for how fast one person gets from a brief to a live page, and for whether the result can be tested afterwards instead of argued about in a review.