Page brief

1---
2name: page-brief
3description: Turn a rough page idea into a build-ready brief. Use when someone
4  asks for a new landing page, product page or pricing page and the goal,
5  audience or sections are still vague.
6---
7
8# Page brief
9
10Ask for the one thing you cannot infer: who the page is for. Infer the rest
11from the site you are in.
12
131. Read the site's existing pages for voice, section rhythm and component set.
142. Name the page's single job in one sentence. If it has two jobs, split it.
153. Draft the section list. For each: the reader's question, the answer, the
16   proof, the next action.
174. Write the headline three ways - plain, specific, and short - and pick one.
185. List every component the page needs that does not exist yet.
19
20Output the brief as markdown. No lorem, use real copy candidates.
21Never invent numbers, metrics or customer names.